Average Order Value Calculator
This average order value calculator shows AOV and revenue per visitor, benchmarked against your vertical in your currency, plus an order-bump and upsell modeller for digital products and funnels.
Model an order bump or upsell
See how an order bump or upsell would lift your AOV. Uses your AOV above as the base. Typical take rates: 8-15% pre-purchase, 5-12% in-cart, 3-8% post-purchase.
Analyze a data set (paste or upload)
Paste one row per period - revenue then orders. A label column is optional. Commas or tabs both work.
The average order value formula
This average order value calculator is simple but powerful: AOV = total revenue / number of orders. Twenty-five thousand from 250 orders is a 100 AOV, in whatever currency you sell in. Add your visitors and it also shows revenue per visitor, which is AOV times conversion rate, and often the truest measure of how well your traffic is monetised. Pick your currency and business type to see where you land against a 2026 benchmark, converted into your currency.
AOV is not just for ecommerce
It is easy to assume average order value is a physical-ecommerce metric, but it matters just as much for digital and info products, online courses, and any sales funnel. In fact funnels live on AOV, because order bumps and upsells are built to raise it. B2B ecommerce sits at the other extreme, with order values often 500 or more. The formula never changes; only the benchmark does. Choose Digital or B2B from the business-type list to reflect that, and use the order-bump modeller below if your revenue comes through a funnel.
Order bumps and upsells: the funnel lever
If you sell through a funnel, the fastest way to grow revenue is not more traffic, it is a bigger average order. Upsells lift AOV by 10 to 30 percent, and well-built bundles by up to 55 percent. Placement drives the take rate: pre-purchase upsells on the product page convert at 8 to 15 percent, in-cart at 5 to 12 percent, and post-purchase at 3 to 8 percent. The pricing rule of thumb is that a bump should be about 15 to 40 percent of the cart, and an offer that matches what is already in the cart converts three to five times better than a generic one. The modeller above lets you test any offer price and take rate against your own AOV.
What is a good AOV by vertical?
| Vertical | Typical AOV (2026, USD) |
|---|---|
| B2B ecommerce | $500+ |
| Furniture | ~$200 |
| Electronics | ~$180 |
| Jewelry | ~$180 |
| Sports | ~$110 |
| Health / supplements | ~$90 |
| Home decor | ~$85 |
| Fashion | ~$80 |
| Pet | ~$70 |
| Beauty | ~$65 |
| Food & beverage | ~$55 |
| Books | ~$40 |
Source: Eightx 2026 (DTC/Shopify-weighted) and ClickPost / Dynamic Yield 2026 AOV benchmarks; funnel and upsell figures from Shopify and Focus Digital 2026. B2B ecommerce and books rows are directional estimates. Last reviewed July 2026.
Two more patterns: desktop AOV runs well above mobile, roughly 218 against 159 dollars, and AOV is seasonal, climbing into gifting periods, so compare like months.
How to use this calculator
- Pick your currency and business type.
- Enter total revenue and the number of orders.
- Add visitors to also see revenue per visitor.
- Open the order-bump modeller to see how an upsell would lift your AOV.
Inputs are saved on this device, and Share copies a link with your numbers built in.
Revenue per visitor: where AOV meets conversion
AOV rarely lives alone. The number that actually pays the bills is revenue per visitor, and it is simply AOV multiplied by conversion rate. This is why two stores with identical traffic can earn wildly different amounts, and why a high-AOV store can thrive at a conversion rate that would sink a low-AOV one. It also reframes optimisation: if lifting conversion is hard, a durable gain in average order value moves revenue per visitor just as surely, and often more cheaply. Enter your visitors above to see revenue per visitor, then read it alongside your conversion rate rather than judging either in isolation.
Frequently asked questions
What is a good average order value?
It depends on your vertical. In 2026, furniture and electronics run around 180 to 200 dollars, fashion near 80, beauty near 65, books near 40, and B2B often 500 or more. Compare within your category.
How do you calculate AOV?
Divide total revenue by the number of orders over the same period. 25,000 from 250 orders is a 100 AOV.
How do order bumps and upsells affect AOV?
They raise it directly. Upsells add 10 to 30 percent and bundles up to 55 percent, with take rates around 8 to 15 percent pre-purchase, 5 to 12 percent in-cart and 3 to 8 percent post-purchase.
Does AOV apply to digital products?
Absolutely. Digital products, courses and funnels are built around AOV through order bumps and upsells. Only the benchmark differs, since digital AOV ranges hugely by price point.
Why read AOV with conversion rate?
Because revenue per visitor is AOV times conversion rate. A high-AOV business can be very profitable at a modest conversion rate, so judge them together.
Related calculators
Next step: AOV times conversion rate equals revenue per visitor, so check your conversion rate next.
See the full picture with the conversion rate calculator, ROAS calculator, churn rate calculator, CTR calculator, engagement rate calculator, email open rate calculator, and the ecommerce conversion benchmarks.