Disclaimer

StatCalcs provides free calculators and benchmark information for general educational use. Please read the following before relying on anything here.

Benchmarks are estimates, not guarantees

Benchmark figures on this site are aggregated estimates compiled from cited public sources. They are provided for orientation and comparison only. They are not guarantees of results, and real performance varies widely by business, audience, offer, and time period. Figures change as new industry data is published, and there may be a lag before we update a table.

Not professional advice

Nothing on StatCalcs is financial, legal, tax, or professional advice. The calculators are tools for working out standard marketing metrics; the outputs depend entirely on the inputs you provide. For decisions that carry financial risk, consult a qualified professional.

Accuracy and sources

We take accuracy seriously and cite sources under benchmark tables where figures come from published reports. Even so, we cannot warrant that every figure is complete or current. If you find an error, email hello@statcalcs.com and we will review it.

Affiliate links

Some outbound links to third-party tools may be affiliate links. If you click one and buy something, StatCalcs may earn a small commission at no extra cost to you. We only link to tools we would genuinely suggest, and an affiliate arrangement never changes a benchmark figure, a formula, or what we say about a product. The calculators stay free either way.