About StatCalcs

StatCalcs is a free set of marketing calculators, and each one is paired with real, sourced benchmarks. The idea is simple: a metric on its own rarely tells you much. Knowing your conversion rate is 1.8 percent only matters once you know whether that is good, average, or a problem for your industry. So every calculator here answers both questions at once. It works out your number, then shows you what a good number looks like, with the source and date attached.

Why the benchmarks matter

Most calculator sites give you a bare formula. Most benchmark articles give you a table with no way to check your own figure. We put both on the same page on purpose. You can run your numbers and immediately compare them against published ranges, without hopping between tabs. Where a figure comes from an industry report, we cite the report and the year underneath the table. Where we cannot source something reliably, we say so rather than making it up.

How we treat the numbers

Benchmark figures are aggregated estimates drawn from public sources. They are useful for orientation, not guarantees, and they shift over time as new reports come out. We date every table so you can see how current it is, and we update figures as better data appears. Nothing here is financial advice.

Who's behind StatCalcs

StatCalcs is made by a husband-and-wife team, and it started with our own frustration. We were trying to get to grips with marketing, and we kept hitting the same wall: we could see the numbers, but we did not always know what they meant, how to read them, or what to do about them. Everyone in business tells you to know your numbers. That is good advice, but knowing a number and understanding it are not the same thing. If you do not know what a figure is supposed to mean, or how to interpret it, you are flying blind.

So we built the tool we wished we had had: calculators that do not just hand you a number, but show you what it means, what a good version of it looks like, and where your levers are. Understanding your metrics is understanding your business, and knowledge, after all, is marketing power.

If a formula looks off or a benchmark seems out of date, tell us and we will fix it. You can reach us any time at hello@statcalcs.com.