Guides

Longer answers to the questions the calculators raise. Every guide uses the same rule as the rest of the site: benchmarks are sourced, dated, and honest about what they measured.

What Is a Good Conversion Rate?

Typical rates by traffic source, industry, device and price point, with sourced 2026 benchmarks, plus the two checks to run before you trust your own number.

What Is a Good ROAS?

The 2026 averages by channel, why the median tells a soberer story than the average, and how your margin sets the break-even number that actually decides it.

What Is a Good Email Open Rate?

Reported opens average about 34 percent and Apple inflates them by 15 to 20 points. The honest ranges, and the click metrics that cannot be faked.